AXE Mistaverse
click here for sludge assisted viewingFortnite came out with a new thingy, and the internet quickly responded, “Yo, that looks like AXE Body Spray.” It wasn't, but we said, fuck it, let’s claim it as ours. One problem, though: getting an officially branded item added to the game costs more than a small nation’s GDP (that’s probably not true, but it feels true). So, we created a whole branded map that would link this new Fortnite item and AXE Body Spray forever, or at least until the servers are up.
ART DIRECTORS= SOPHIE MARSDEN & EMILY DELIUS
COPYWRITERS= JACOB KNIGHT-THOMAS & DALLIN SLAVENS
CREATIVE DIRECTORS= MIK MANULIK