HANES: TO HIPHOP WITH LOVE
FROM A WHITE TEE
“Where I was made footnote, you placed me on heads like crown ” Is it headass to quote yourself? idk but I wrote a love letter from the perspective of a Hanes white tee to celebrate
Hip-Hop’s 50th anniversary.
It was Hip-Hop's anniversary, so every brand was going to say they were a fan for the past 50 years, duh. So, we did something a little different; in addition to honoring the past, we wanted to give flowers to up-and-coming artists who will shape the next 50 years. I wrote 50 personal love letters to these voices, and we got some of these rising rappers to share their vision for the culture.
CREATIVE DIRECTOR= RUSHIL NADKARNI