ME

Jacob Knight-Thomas                            
Copywriter

AXE: Shonen Baby

click here for sludge assisted veiwing
Made your average Gen Z guy jealous by creating a manga based on their favorite rapper and going viral several times in the process—all in the name of selling AXE Body Spray at your local Walmart.



We posted our teaser and got way more love than expected.










Wins:

Lil Baby most shared video: 54.2k

Over 1.1 million likes

Became a trending sound

Free press(here and here)



We went viral then kept going viral with more content. 



Over 152k IG likes


Over 510k TT likes


Then our influencers started doing their own numbers over 650k likes on TikTok. 



The Managa
ART DIRECTOR = SOPHIE MARSDEN 
CREATIVE DIRECTOR= MIK MANULIK