AXE: Shonen Baby
Made your average Gen Z guy jealous by creating a manga based on their favorite rapper and going viral several times in the process—all in the name of selling AXE Body Spray at your local Walmart.
We posted our teaser and got way more love than expected.
We went viral then kept going viral with more content.
Then our influencers started doing their own numbers over 650k likes on TikTok.
The Managa
CREATIVE DIRECTOR= MIK MANULIK